What is the movable middle?
In current times, society is not moving in the same direction. On one hand, we have deeply committed people striving to make a better place for all, and on the other side, there is a small group of society that hasn’t found value in helping others. Our work doesn’t target either of these groups; instead we focus on the middle.
This significant group within society is already slightly —or much —informed on global issues but has not yet taken a position to commit to act or reject taking action. This group of people holds the power to provoke reassessments of the existing status quo and act as catalyst for transformation. Inspiring action with the movable middle is imperative to tackle global issues and build a better future for all.
OUR PURPOSE
Our purpose is to mobilize the movable middle, inspiring them to commit to taking action on global issues.
Our vision is to break free from old communication techniques and introduce innovative approaches to disseminate new messages in this ever-evolving contemporary landscape.
OUR STRATEGY
As a communications centre, we take pride in our commitment to providing our partners with the utmost care, time, and attention. This is only possible because we prioritize project quality over quantity. We carefully select projects that ensure a meaningful impact on both the people and the planet.
Our philosophy is rooted in the belief that our creativity, experience, and knowledge should serve to create a better world for all. When evaluating projects, we like to ask ourselves: Is this addressing a critical global issue? Can we help build societal awareness and engagement to tackle it?
Fostering long-term relationships with our partners is essential for us. Whom do we work with? We collaborate with the world’s leading organizations dedicated to creating positive change. We also partner with committed leaders who, in these times of global transitions, wish to step up and contribute. We also accompany entrepreneurs by helping them refine and elevate their innovations.
Our portfolio spans a diverse range of impactful topics, including gender equality, climate change, sustainable development, access to education, leadership for good, migration, among others. All with one overarching goal: Engage the movable middle for action.
OUR TEAM
The richness of our work emerges from the diversity of minds that compose our dedicated team - a groups of contributors from around the globe, all driven by excellence, curiosity and creativity.
We are a group of experts, communicators, researchers, and creators. We firmly believe in the transformative power of creativity and effective communication to address the world’s most pressing issues.
Our work culture celebrates diverse perspectives, values continuous learning and prioritizes the wellbeing of each team member. We cultivate a deep sense of community, fostering an ecosystem of healthy professional relationships within our team and beyond.